HEY THERE
I am a one-woman show specializing in creative for food and beverage clients. In my 10+ years of ad agency experience, I’ve been helping brands—like Dave's Killer Bread, Aviation Gin, Alden’s Ice Cream, Burgerville, Del Monte Fresh, Westward Whiskey, Ocean Spray, Tofurky, Sugar In The Raw, and Wasa—connect with consumers and tell better stories.
And for reasons too numerous to list here, I don’t use generative AI in my work.
Thanks for visiting!
Food + Beverage Photography and Video
Got a brand-new look to show off? A campaign to bring to life? A how-to explainer, brand story? Updating your website, or otherwise need an infusion of fresh visuals?
The full gallery of my work lives here. Packages include:
Overarching moodboard and detailed shotlist
Styling, props, groceries included; human talent extra
In-studio custom set builds; location rental extra
Postproduction
All assets delivered in highest resolution possible for versatile use
Full use rights / unlimited license
DO YOU NEED …
Ad Campaigns
I’ve worked with budgets of all sizes—sometimes it’s an award-winning 360 signature brand campaign, and sometimes it’s a quick, focused performance marketing play: a good idea, a tagline, a suite of optimized ads and we’re off!
I can bring:
Creative strategy and conceptual ideation
Overarching moodboard and detailed shotlist
Graphic design
Fully produced suite of ads
Tagline and copy
Placement and reporting (social only)
Brand Refresh / Identity
If you’re wondering if it’s time for a brand refresh, it’s probably time for a brand refresh. Or perhaps you’re cookin up something new entirely.
Because (like campaigns) this work is so custom, pricing varies, but here’s what it normally encompasses:
Collaborative brief and intake session
Overarching moodboard, and a visual north star
Brand framework: Mission, character, values, personas
Tone of voice
Logo and identity system, iconography, colors, typography
Photography and video guidelines
Social expression
Smirk-Worthy Social
My clients and I have identified two preferred ways of working:
1) A robust program designed for optimal results: I do everything and you focus on the rest of the marketing machine.
2) A collaborative hybrid approach: I provide ideas and expert creative direction for your in-house content creator.
Your services can include:
Upfront creative strategy and quarterly reporting
Original recipes, photography/video
Graphic design and copywriting